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Matey Bubble Bath – Structural Branding & Packaging Design

The bottle design for matey bubble bath was as fun as it looks. We started by getting inspiration from the Toy Museum in London, and a visit to HMS Belfast. We also collected as many previous versions of the Matey Bubble Bath Bottle as possible to investigate its evolution.

Armed with inspiration, we sketched some bubbly character concepts and then presented concept photoshop visuals and foam models. Sketch CAD models were then made for 6 of these, and rendered presentation visuals created in Cinema 4D for research. A design was chosen and developed into the final packaging design.

We designed a couple of fun features into the new bottle, including a more ‘squeezable’ feel to the bottle for bath games, and a fluted cap which we hoped would help improve bubble games, whilst also adding to on-shelf impression in-store. We retained the shrink wrap method of labelling to create a ‘3D’ character.

The technical brief was to reduce the weight of plastic in both the bottle and the cap, and return to a smooth shape profile. The bottle is shaped to locate stationary on the packaging line for the capping machine.

The Matey bottle was designed for Sara Lee in 2008 with Tin Horse. The latest bottle graphics were initially designed by Utd Studio, and McBill Illustration. Radox and the Sara Lee bath care range are now owned by Unilever.



Matey was designed with Tin Horse. Their website and more projects are available to view at


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Emblime Limited,
Unit 3,
Woodlands Business Centre,
Malthouse Lane,
Long Compton,
United Kingdom (UK)
CV36 5JL

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