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Radox Bubble Bath – Structural Branding & Packaging

This structural branding project brief was to design a bottle that brought some of Radox bubble bath‘s heritage back to its packaging. The chosen concept route was this one, an idea that harks back to the original Radox bath salts bottle.

The challenge with the packaging design were with constraints on the filling line. The conditions were that it should have the same cap, footprint, height and volume of the previous bottle, whilst still having a new silhouette and structural brand visual.

The project began with an ideas brainstorm and then sketch concepts. Six of the best ideas were presented in photoshop format and as foam models. Two of these were then developed further into CAD models and further foam models. A final CAD model was created and developed by the bottle manufacturer.

The Radox bottle was designed for Sara Lee in 2007 with Tin Horse. The latest bottle graphics were initially designed by Utd Studio, London. Radox and the Sara Lee bath care range are now owned by Unilever.


The Radox bath bottle was designed with Tin Horse. Their website and more projects are available to view at


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